2023 Wins:
- Magazine feature and cover of “In Her Studio”
- First Surface Pattern Collection launch
- First Fine Art Watercolor Painting Collection launch
- Increased interest in my fine art prints.
- Started the process of manufacturing my ceramics
2023 Learnings:
- Traveling for shows was both expensive as well as exhausting on the whole family.
- Manufacturing products requires tons of time, patience and up front costs.
- Greeting Cards were not a big hit and therefore I need to ask for client input before launching a new product!
2024 Goals and Plan:
- Create and release two-four pattern collections featuring hand painted patterns.
- Create and release two new ecosystem based collections (Southwest and Alaska)
- Transition to manufactured ceramics
- Begin Wholesale partnerships
- Lean into YOU this community!
- Add a few new products to my lineup (Tea Towels for sure and possibly a few other goodies). It's my goal to focus on quality over quantity so I am sincerely taking it one step at a time.
- Bring my Skillshare class to my website.
- Have smaller updates of products instead of going multiple months in between releases.
2024 Letting go of:
- Traveling for shows: after a hard look at the numbers, and with baby on the way, I realized that my time and energy is best spent cultivating the community I already have. This means you are going to hear from me a bit more as I lean into this community. Note: I may try to do some local shows or some travel shows in the fall and winter after we have our heads wrapped around new parenthood :).
- Hand making my ceramics: This is a big one, but also necessary in light of baby and the potential for growth in my business.
2024 Hopes and Dreams:
- To collaborate more with other businesses and brands.
- To write/publish another article.
- License my work with larger companies.
- Start a seasonal subscription box.
Reminding myself:
That slow growth is good growth.